252 consultancy

Introduction

Clearly outlined the aim and objectives of the report.

Briefly presented the context of the business.

5

Main body

Clearly explored the relevant academic literature around business strategies in the hotel industry.

The issues/concepts considered from several perspectives. The arguments/viewpoints are informed by different authors and appropriately compared.

Aspects of management application in organizational context linked to the relevant theories that inform business strategic decisions in the industry.

Investigated and analyzed the operational and strategic decisions that the organization is making to ensure their business success.

45

Recommendations

The business practices evaluated through appropriate data collection, including accessible electronic sources.

Provided evaluative comments based on relevant literature.

Recommendations are endorsed and clearly justified by linking them with examples from the field visit and appropriate literature.

Arguments developed to the level 5 standards and strengthened by using appropriate professional terminology.

A creative approach is evident in reports and/or presented in an innovative podcast or audio presentation.

Appropriate conclusions and feasible recommendations specific to the business provided.

35

References

Citations and reference list presented in correct Harvard referencing style.

Demonstrated a range of recommended reading and appropriate examples outside the reading list.

5

Overall format & presentation of the report

Made use of appropriate writing style.

The text has a good flow, the paper has a neat aspect, following the recommended structure.

The text formatted as guided in the assignment brief.

Appropriate use of appendix

10

TOTAL

100

marks

Cover Letter Introduction

Introduced yourself in a professional manner.

5

Provided reasons (aims/objectives) for the application.

Explained the relevance of your academic and/or professional background.

Cover Letter main body.

Evidence of an appropriate organization being chosen.

Provided justifications for applying to the chosen organization and position. Most appropriate employability skills and professional expertise emphasized. Letter tailored to the position/job and organization.

Appropriate conclusion provided.

30

CV

CV is appropriate for the chosen position in hospitality, events, aviation, or tourism organization.

Appropriate Personal Profile presented.

Reflected on employability skills appropriate for the chosen hospitality, events, aviation, and tourism business.

Evidence of professional expertise/transferable skills in application to the chosen hospitality, events, aviation, and tourism business

Application is tailored to the chosen job and organization in hospitality, events, aviation, or tourism business.

Relevant academic and professional skills and qualifications demonstrated.

The arguments are developed to the level 5 standards, using appropriate professional terminology.

A creative approach is evident.

50

Overall format & presentation of the CV and Cover Letter

Made use of appropriate writing style.

The application has a neat aspect, following the recommended structure. The text has a good flow, and well-written

15

TOTAL

100

marks

Rubrics for marking TLH252 Consultancy for the Visitor Economy Assessment 1 (Part 1 & 2)

Criteria

F a i l

Fail <39%

Pass: 40% – 49%

Good: 50% – 59%

Very Good: 60%69%

Excellent 70% – 100%

Cover Letter Introduction 5%

0

1

2

3

4

5

Introduced yourself

in a professional

manner.

Provided reasons

(aims/objectives) for the application.

Explained the relevance of your

academic and/or

professional background.

N o

i n t

r

o d u

c

t

i

o n

Any of:

No/Misunderstood/Pa rtial understanding of task/criteria.

Confused, no focus. No

clear objectives.

No/Vague mention of

academic or

professional

background.

Introduction is confused and does not adhere to the assessment outline.

Any of:

Reasonable/Satisfact ory understanding of task/criteria.

Basic aims/

objectives,

somewhat specified.

Some

explanations of

the relevance of

academic and/or

professional

background

provided

Any of:

Adequate

understanding of task/criteria.

Aims/

objectives/

reasons for

applications. are clearly

stated.

Adequate

introduction and brief presentation of the relevant

academic and/or professional

background

explained.

All of

Good understanding of the task/criteria.

Sound aims/ objectives/reasons for the application stated.

Good/thorough

introduction

Good introduction with explanations of the relevant

academic and/or

professional

background.

All of

Excellent understanding of the task/criteria.

Aims/objectives

are stated

excellently.

Exceptionally

good/through

introduction

Excellent

introduction,

clear

explanations of the relevant academic and/or

professional

background.

Provided justifications for applying to the chosen

organization and

position.

Most appropriate

employability skills

and professional

expertise

emphasized.

Letter tailored

to position/job

organization.

Appropriate conclusion provided.

the

and

m

a t

e r

i

a

l

The chosen

organisation is

not/insufficiently

relevant to

the

assignment task.

No/limited attempt to provide

justifications for the application to

the chosen

organisation and

position.

No/limited attempt to tailor the letter to the position/job

and

organisation.

No/inappropriate

conclusion provided.

There is a partial/ satisfactory attempt to present appropriate

organisation.

A satisfactory attempt to provide

justifications for the application to

the chosen

organisation

and position.

Reasonable attempt to tailor the letter to the position/job and organisation.

Satisfactory

conclusion to

the letter

provided.

Adequate attempt to present appropriate

organisation.

Adequate attempt to provide justifications for the application to the chosen organisation and position.

Fair attempt to tailor the letter to the position/job and organisation.

Adequate conclusion to the letter provided.

Appropriate

organisation is

chosen.

Good justifications for

the application to

the chosen organisation and

position provided.

The letter is well tailored to the

position/job and

organisation.

Very good conclusion to the letter provided.

Excellent choice of organisation

An exceptionally

good justifications for the application

to the chosen

organisation and

position provided.

High degree of originality is evident.

The letter is

exceptionally

well- tailored to

the position/job

and organisation.

Excellent conclusion to the letter provided.

Cover Letter Main body 30%

0

1-6

7-12

13-18

19-24

25-30

CV is appropriate for the chosen position in hospitality, events, aviation, or tourism organization.

Appropriate Personal Profile presented.

Evidence of reflection on employability skills appropriate for the chosen hospitality, events, aviation, and tourism business.

There are

no/limited

relevance of CV portrayed to the chosen position in hospitality, events, aviation, or tourism organization.

Limited relevance of the personal profile presented.

Reasonable attempt to endorse relevance of CV to the chosen

position in hospitality, events, aviation, or tourism organization.

Some attempt to demonstrate

relevance of

the personal

profile.

Adequate attempt to endorse relevance of CV portrayed to the chosen position in hospitality, events, aviation, or tourism organization.

Fair attempt to demonstrate relevance of the personal profile.

Very good

endorsement of relevance of CV portrayed to the chosen position in hospitality, events, aviation, or tourism organization.

Very good relevance of the personal profile

Excellent

endorsement of

relevance of

CV portrayed to the chosen

position in hospitality, events, aviation, or tourism

organization. Excellent personal profile, with use of

professional

terminology

CV 50%

0

1-10

11-20

21-30

31-40

41-50

Evidence of professional expertise in application to the chosen hospitality, events, aviation, and tourism business

Application is tailored to the chosen job and organization in hospitality, events, aviation, or tourism business.

Relevant academic andprofessional skills and

qualifications

demonstrated.

Used appropriate professional terminology.

A creative approach is evident.

Unclear/limited

evidence of reflection on employability skills appropriate for

the chosen hospitality, events, aviation, and tourism business

Unclear/limited

evidence of

application being tailored to the chosen job and organization.

No/limited attempt to demonstrate relevant academic and professional skills.

No/limited attempt to use appropriate terminology.

Satisfactory attempt to present evidence of reflection on

employability skills appropriate for

the chosen

organisation.

Satisfactory attempt to present evidence of application being tailored to the chosen job and organization.

Satisfactory attempt to demonstrate relevant academic and professional skills.

Satisfactory attempt to use appropriate terminology.

Adequate evidence of reflection on

employability skills appropriate for the chosen organisation.

Adequate evidence of application being tailored to

the chosen

job and

organization.

Relevant academic and professional skills/ qualificationsare

adequately

demonstrated.

Adequate use appropriate terminology.

Very good reflection on employability skills appropriate for

the chosen

hospitality, events, aviation, and tourism business

Good evidence of application being tailored to the chosen job and organization in hospitality, events, aviation, or tourism business.

Relevant academic and professional skills and qualifications well demonstrated.

Good use of appropriate terminology.

Some creative approach evident

Excellent

reflection on

employability

skills appropriate for the chosen

hospitality, events, aviation, and tourism business.

Exceptionally good evidence of

application being tailored to the chosen job and organization in hospitality, events, aviation, or tourism business.

Relevant academic and professional skills and qualifications demonstrated with

excellency.

Excellent evidence of a

creative and innovative approach

Overall format &

presentation of the CV and Cover Letter 15%

0

1-3

4- 6

7-9

10-12

13-15

Made use of appropriate writing style.

The application has a neat aspect, following the recommended structure.

The text has a good flow, and the arguments are developed to the level 5 standards.

N

O

R

E

F

E

R

E

N

C

E

S

Either of:

No/Limited attempt to use appropriate style.

No/Limited attempt to follow the

recommended

structure.

No/Limited attempt to Demonstrate good flow and develop arguments to the level 5 standards.

Either of:

Reasonable attempt to use appropriate style.

Satisfactory attempt to

follow the

recommended

structure.

Reasonable attempt

to demonstrate good

flow and develop

arguments to the level

5 standards.

Any of:

Adequate attempt to use appropriate style.

Adequate attempt to

follow the

recommended

structure.

Adequate attempt to demonstrate good flow and develop arguments to the level 5 standards.

All of:

Very good and

appropriate style.

Very good structure of CV and Cover letter

Very good and logical flow of CV and Cover

letter.

Well- developed arguments to the level 5 standards.

All of:

Excellent style of CV andCover letter.

Excellent structure of CV

and Cover letter

Excellent logical flow ofCV and Cover letter.

Excellently developedarguments to the level 5

standards.

Rubrics for marking TLH252 Consultancy for the Visitor Economy Assessment 2 (Part 1 & 2)

Clearly outlined the aim and objectives of the report.

Briefly presented the context of the business.

N o

d

i

n t

n

r o

u c t

i

o

Any of:

Misunderstood/Partially understood task/criteria.

Confused, no focus. No clear

aims/objectives.

Very basic introduction that does not adhere to the assessment criteria.

Any of:

Reasonable/Satisfact ory understanding of task/criteria.

Basic aims and objectives,

somewhat

specified.

Reasonable

introduction to the context of the business

Any of:

Adequate

understanding of task/criteria.

Aims and objectives. are clearly stated.

Adequate

introduction and brief presentation shown of the business

All of

Good understanding of the task/criteria.

Sound aims and objectives are stated.

Very

good/thorough

introduction and brief presentation of the business

All of

Excellent

understanding of the

task/criteria.

Aims/objectives

are stated

excellently.

Excellent

introduction and brief presentation shown of the business

Main Body – 45%

0

1-9

10-18

19-27

28-36

37-45

Criteria

F a i l

Fail <39%

Pass: 40% – 49%

Good: 50% – 59%

Very Good: 60%69% Excellent 70% – 100%

Introduction 5%

0

1

2

3

4

5

Clearly explored the relevant academic literature around business strategies in the industry.

The issues/concepts evaluated from several perspectives.

N o m

a t

e r

i

a

l

Either of:

No/limited attempt to explore

the relevant

academic

literature around business strategies in the industry.

Either of:

Satisfactory attempt to explore

the

relevant

academic

literature around business strategies in the industry.

Any of:

Adequate attempt to explore

the relevant

academic literature around

business strategies in the industry.

All of:

Very good evidence of use of the relevant academic literature around business strategies in the industry.

All of:

Excellent use of the relevant academic literature around business strategies in the industry.

Excellent evaluation of the issues and/or

The arguments/viewpoints are informed by different authors and appropriately compared.

Aspects of

management

application in

organizational context linked to the relevant theories

that inform business strategic decisions in the industry.

Investigated and analyzed the operational and strategic decisions that the organization is making to ensure their business success.

No/Limited attempt to evaluate issues and/or concepts from several perspectives.

No/Limited attempt to link theories to the aspects of

management

application in the organisation to inform their strategic

decisions.

No/limited Investigation and/or analysis of the operational and strategic decisions that the organization is making to ensure their business success.

Reasonable

evaluation of

the issues

and/or

concepts from several perspectives.

Satisfactory attempt to link theories to the aspects of

management

application in

the

organisation to inform their strategic

decisions.

Reasonable

investigation/ analysis

of the operational and strategic decisions that the organization is making to ensure their business success.

Adequate

evaluation of the

issues and/or concepts from

several

perspectives.

Adequate attempt to link theories to the aspects of

management

application in

the

organisation to

inform their

strategic

decisions.

Adequate analysis of the operational and strategic decisions that the organization is making to ensure their business success.

Very good evaluation of the issues and/or

concepts from

several

perspectives.

Good link established of the theories to the aspects of

management

application in the organisation to inform their strategic decisions.

Very good analysis of the operational and strategic

decisions that

the organization is

making to ensure

concepts from several perspectives.

Excellent link established of the theories to

the aspects

of

management

application in

the

organisation to

inform their strategic decisions.

Exceptional analysis of the operational and strategic decisions that

the organization

is making to

ensure their

business success.

their business

success.

Recommendations 35%

0

1-7

8-14

15-21

22-28

29-35

The business practices evaluated through appropriate data collection, including accessible electronic sources.

Provided evaluative comments based on relevant literature.

Recommendations are endorsed and clearly justified by linking them with examples from the field visit and appropriate literature.

Arguments developed to the level 5 standards and strengthened by using appropriate professional terminology.

A creative approach is evident in reports and/or presented in an innovative podcast or audio presentation.

Appropriate conclusions and feasible recommendations specific to the business provided.

No/limited attempt to evaluate the business practices through appropriate data collection and accessible electronic sources.

No/limited attempt to present evaluative comments based on relevant literature.

No/limited attempt to endorse and/or justify recommendations by linking them with appropriate literature and examples from the field visit.

No/inappropriate

arguments developed.

No/inappropriate

conclusions and recommendations provided for the business.

Reasonable attempt to evaluate the business practices through appropriate data collection and accessible electronic sources.

Satisfactory attempt to present evaluative comments based on relevant literature.

Reasonable attempt to justify the

recommendations by linking them with appropriate literature and examples from the field visit.

Reasonable arguments developed.

Satisfactory

conclusions and recommendations provided for

the business.

Adequate

evaluations of the business practices through appropriate data collection and accessible electronic sources.

Adequate

evaluative

comments based on relevant literature

presented.

Adequate

justifications provided to the

recommendations by linking them with appropriate literature and examples from the field visit.

Adequate arguments developed.

Adequate conclusions and

recommendations provided for

the business.

Very good

evaluations of

the business

practices

through appropriate data collection and accessible electronic sources.

Very good

evaluative

comments based on relevant

literature

presented.

Good justifications provided to

the

recommendations by linking them with appropriate literature and examples

from the field

visit.

Strong arguments developed.

Very good conclusions and recommendations provided for the business.

Excellent evaluations of the business practices through appropriate data collection and accessible electronic sources.

Excellent evaluative

comments based on relevant

literature

presented.

Excellent justifications provided to the recommendations by linking them with appropriate literature and examples from the field visit.

Exceptionally strong arguments developed.

Excellent conclusions and recommendations

provided for the business.

An exceptionally strong creative approach is evident.

A creative approach is evident.

References 5%

0

1

2

3

4

5

Citations and reference list presented in correct Harvard referencing style.

Demonstrated a range of recommended reading and appropriate examples outside the reading list.

N

O

R

E

F

E

R

E

N

C

E

S

Either of:

No/Limited use of Harvard system of referencing in

presenting citations and/or

reference

list.

No/Limited range of relevant module resources.

No/limited use of academic and/or professional sources of information

outside of the

recommended

reading

Either of:

Reasonable use of Harvard system of referencing in

citations and

reference list

Reasonable use of a range of relevant module resources

Satisfactory use of academic and /or professional sources of information outside of

the recommended reading

Any of:

Adequate use of

Harvard system of referencing in

citations and

reference list

Adequate use of a

range of relevant

module

resources

Adequate use of academic and /or professional sources of information outside of

the recommended reading

All of:

Good use of Harvard system of

referencing in

citations and

reference list

Good use of a range of relevant module resources

Very good use of academic and /or professional sources of information outside

of the

recommended

reading

All of:

Very good use of

Harvard system of referencing in

citations and

reference list

Competent use of a range of relevant

module resources

Excellent use of

quality academic and

/or professional sources

of information outside of

the recommended

reading

Overall format of the presentation 10%

0

1-2

3-4

5-6

7-8

9-10

Made use of appropriate writing style.

The text has a good flow, the paper has a neat aspect, following the recommended structure.

The text formatted as guided in the assignment brief.

Appropriate use of appendix

N

O N

N

E

Any of:

No/limited evidence of

using appropriate

writing style.

No/Limited

evidence that the text has a good flow.

No/ insufficient

evidence that the

paper has a neat

aspect, following the recommended structure.

No/limited

evidence that the

text formatted as

guided in

the

assignment brief.

No/inappropriate use of appendixes.

Any of:

Reasonable use of appropriate

writing style.

The text has a reasonable flow.

The paper has a reasonably neat aspect, following the recommended

structure.

The text reasonably formatted as

guided in

the assignment brief.

There is some reasonable attempt to use of appendixes.

Either of:

Adequate writing style used.

The text has some adequate flow.

The paper is

adequately neat,

following the

recommended

structure.

The text adequately formatted as

guided in

the assignment brief.

There is some

adequate use

of appendixes.

All of:

Good writing style used.

The text has very good flow.

The paper is neat, following the

recommended

structure.

The text is well

formatted as

guided in

the assignment brief.

There is evidence of very good use of appendixes.

All of:

Excellent writing style used.

The text has excellent flow.

The paper is

outstandingly neat, following the

recommended

structure.

The text is excellently formatted as guided in the assignment brief.

There is evidence

of excellent use of

appendixes.

Categories

Grade

Relevance

Knowledge

Analysis

Argument and Structure

Critical Evaluation

Presentation

Reference to Literature

86 –

100%

The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

76-85%

The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality.

70 – 75%

The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

60 – 69%

Directly

relevant to

the

requirements of the assessment

A substantial knowledge of relevant

material,

showing a clear grasp of themes,

questions and issues therein

Comprehensive

analysis – clear and orderly

presentatio

n

Well supported, focussed argument which is

clear and

logically structured.

Contains distinctive or independent thinking; and begins to formulate an independent position

in relation to theory

and/or practice.

Well written, with standard spelling and grammar, in a readable style with

acceptable format

Critical appraisal of up todate and/or appropriate literature. Recognition of different perspectives. Very

good use of a wide range of

sophisticated source material.

50 – 59%

Some attempt to

address

the

requirements of the assessment: may

drift away from this in less focused

passages

Adequate knowledge of a fair range of

relevant

material,

with

intermittent

evidence of an appreciation of its

significance

Significant

analytical

treatment

which has a clear purpose

Generally coherent and logically structured, using an appropriate mode of argument and/or

theoretical

mode(s)

May contain some

distinctive or independent

thinking; may begin

to formulate

an independent position in relation to theory

and/or practice.

Competently

written, with only minor lapses from standard grammar, with

acceptable format

Uses a good variety of

literature which includes recent texts and/or appropriate

literature,

including a substantive amount beyond library texts. Competent use of source material.

The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration.

30 – 34%

The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.

are instances of

narrative, which

stake stated only vaguely, or

conformity to one or

that may pose

only uses a single source to

irrelevance

lacks clear

theoretical mode(s) couched

obstacles for the

support a point.

more standard

analytical purpose

in simplistic terms

reader

views of the topic

15-29%

The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.

0-14%

The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.