STCW+2426

2024/25 ASSIGNMENT REMIT – DOCUMENT UPLOAD

Programme Title	BA and FdA Events Management
Module Title	Event Principles and Planning
Module Code	2426
ASSIGNMENT TITLE	Event Planning Toolkit
Level	4
Weighting	100%
Lecturers	Craig Deeley
W/C Hand Out Date	19/02/2025
Due Date	By 17:00 on 28/05/2025
Cut-off Date for Late Submissions (10 working days after the due date)	11/06/2025
Feedback Post Date	25/06/2025
ASSIGNMENT FORMAT	FILE UPLOAD (DOCUMENT)
Essay/Report Format	Other (please state in “Assignment Task” below)
Assignment Word Count	2000
Submission Format	e-Submission	Individual

Permitted use of Artificial Intelligence within this assessment

For this assignment, Artificial Intelligence can ONLY be used as stated within Using AI Ethically within Assignments document. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6.

ASSIGNMENT CONTEXT:

The ability to plan, implement, and evaluate special events effectively is a key responsibility for any successful event organiser. By applying established planning models, you will gain practical insights into the critical role that event principles and planning play in delivering meaningful experiences.

ASSIGNMENT TASK:

For this assignment, you are required to devise an original event proposal to take place in Birmingham. You will then evaluate the significance of key planning process activities, and apply them to your event.

You should base your event choice on one of the following scenarios:

A high-profile Charity Event and Auction at a venue of your choice

A One-Day Food and Drink Festival at a venue of your choice

A Celebration of 80s Music at a venue of your choice

Please indicate on the toolkit which event scenario you have chosen as well as your chosen venue.

In order to complete the assignment, you should address the following tasks within the Events Planning Toolkit:

Task 1: Discuss the significance of the planning process in relation to the potential perceived success or failure of the event (350 words)

Task 2: Identify, describe and evaluate the key planning issues (including vision and mission statements, event objectives and stakeholder interests) associated with the event (350 words)

Task 3: Suggest which type of organisational structure is best suited to the event, explaining the appropriateness of the approach. (300 words)

Task 4: Explain the different project management techniques which may be used to plan the event. Evaluate the benefits of using such techniques. (350 words)

Task 5: Identify key legislation and guidelines that the event organisers should consider to ensure successful implementation of the event at the chosen venue, and make appropriate links to the event risk assessment. (350 words)

Task 6: Complete the risk assessment template provided in Appendix 1, outlining three main hazards associated with the event at your selected venue. (300 words)

MARKING CRITERIA:

Below are the marking criteria that align with both the task(s) set and the quality of your document. Clear weightings/marks will be noted for each criterion.
The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

Structure/clarity of communication/flow of discussion and adherence to UCB standards for presenting written work (5%)

Task 1: Discuss the significance of the planning process in relation to the potential perceived success or failure of the event (15%)

Task 2: Identify, describe and evaluate the key planning issues (including vision and mission statements, event objectives and stakeholder interests) associated with the event (15%)

Task 3: Suggest which type of organisational structure is best suited to the event, explaining the appropriateness of the approach. (15%)

Task 4: Explain the different project management techniques which may be used to plan the event. Evaluate the benefits of using such techniques. (15%)

Task 6: Complete the risk assessment template provided in Appendix 1, outlining three main hazards associated with the event at your selected venue. (10%)

Quality and Quantity of evidence, references, examples and secondary materials to support analysis (10%)

TASK AND DOCUMENT FORMAT GUIDANCE:

Focus on attention to detail, quality of work and overall academic standards.
This assignment takes the form of a toolkit. A toolkit template has been provided to support you with your structure – this can be found under the Assignment tab on the EPAP Canvas site.
The approximate word counts suggested above are not definitive, merely a suggestion for guidance only.
Throughout the work, it is ESSENTIAL to make appropriate reference and links to the module reading list, existing events management literature and industry research, to inform and support your analysis of key issues surrounding event planning. Please use an appropriate referencing style.
You should include at least 10-15 references (academic and industry-focused)
Where appropriate, students should apply and refer to relevant subject theory covered within the lecture series and additionally incorporate references to wide ranging, independent research evidence and practical industry examples to justify arguments presented.
For additional guidance on this assignment, please access lecture notes and recordings, assignment launch guide and the assignment vodcast available on Canvas.

E-SUBMISSION GUIDANCE:

This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

1. Assess the significance of the planning process in achieving desired event outcomes

2. Evaluate a wide range of planning considerations which may impact the effective and efficient outcome of an event.

3. Identify relevant Legislation and Risk Assessment processes for the successful production of a live event.

ACADEMIC SKILLS OUTCOMES:

The Academic Skills Outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE:

UCB standards for presenting your written work	Please use the standards within this link about text size, line spacing, margins, headers, page numbering, embedding quotations within your work and appendices. https://ucbirmingham.instructure.com/courses/26756/pages/presentation-of-submitted-work
Using Artificial Intelligence (AI) ethically within your assessments	Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6
Teamwork Assessment	Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria.
Importance of Word Count	Assignment word counts should always be observed. Ignoring a word count significantly increases the risk of your work losing marks because it will likely lack focus and clarity, and/or you would have gained an unfair advantage over others who have completed their work within the word count. Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude: The title page The contents page Models, graphs, calculations, data tables, and other exhibited figures or images Lists of references Appendices (these should be kept to a minimum)
E-submission	See the guidance below on e-submitting your assignment: https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/
Cut-off date for late submissions (including for students with ECs and/or Support Plans)	The cut-off time for late submissions is 10 working days (UCB working days) after the original assessment hand-in/due date. After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/ (See Additional Information Section, ‘Assignments and how to Submit them’) Students with Support Plans may have additional time to submit their work after the formal submission date.
Generic Grading Criteria	The Generic Grading Criteria (GGC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment. For more information on the GCCs for Levels 4-7, please click on this link. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-fairness-and-marking/
Plagiarism and Academic Misconduct	Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students. https://www.ucb.ac.uk/higher-education-student-handbook/essay-writing/plagiarism/
Extenuating Circumstances	Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment. https://www.ucb.ac.uk/higher-education-student-handbook/assessments-if-things-go-wrong/
UCB Referencing Guide	You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information. This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the *Using AI Ethically within your Assignments* policy (as covered above). https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
Access the Assignment Life Cycle	The Assignment Life Cycle offers you additional support at each stage of the assignment process. Please click on the link below: https://ucbirmingham.instructure.com/courses/26756