4LI019 Assessment Brief 202425 FINAL_9168677(1)

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Detail

Academic year / semester

Semester 2, 2024-25

Module code and title

4LI019 Managing Events in Hospitality Businesses

Module Leader

Abigail Pearce

Assignment name

Report

Assignment type

Individual Report

Assignment weighting and size

3000 words (+/- 10%) 100% weighting

Assessment unpacking video location

TBC

‘What’s my assignment?’ unpacking date (if applicable)

Week 3

Formative submission date (if applicable)

Formative Draft Assessment due in week 9, plus mini formative assessments throughout the module.

Formative submission method (if applicable)

Canvas

Formative feedback date (if applicable)

Written comments on canvas within 2 weeks plus tutorial opportunity in week 12.

Summative (i.e., final) submission date

Please see canvas assignments tab.

Summative submission method

Online submission to canvas.

Assignment requirements:

Assessment Scenario:

The WLV Student’s Union have recently opened a bar on City campus! The bar provides an ideal space for a diverse range of events to take place. The management team have recently published an advert inviting local event managers to apply for use of the space. You are tasked with writing a proposal and plan for an event of your choice. You should be as creative as possible when designing your event, utilising theory, and contemporary research to justify your choices. Your report should cover the following areas:

1. An event title, purpose/aim of the event

2. SMART objectives for the event

3. Assessment of event feasibility

4. Identification and discussion of key stakeholders

5. Budget with discussion/justification of choices

6. Pre-event plan

7. Event Plan/Timetable

8. Post-event plan

You may also like to consider including the following as appendices:

• SWOT analysis

• PESTLE analysis

• Risk assessment

• Gantt Chart

• Artefacts e.g., marketing materials, floor plans etc.

Your work should have a full reference list according to Harvard conventions. This should include sources from the module reading list.

Topic

Detail

Learning outcomes

LO1 Demonstrate an understanding of the role of events in the context of a hospitality business

LO2 Understand the importance of formal financial planning through key document analysis

LO3 Apply key concepts, problem-solving and decision-making skills to a case study scenario

Assessment criteria

(see rubric below for performance criteria)

1. Use of theory/concepts/market intelligence (25%). 2. Discussion of key points (25%).

3. Present and explain an accurate, realistic budget (25%). 4. Academic skills including Harvard referencing, report structure, academic writing style and range of reading (25%).

Characteristics of a good submission

1. Clearly written and well presented.

2. Includes creative and innovative ideas.

3. Uses theory/concepts/market intelligence to justify ideas. 4. Discusses and explains key points in detail.

5. Consults a wide range of sources to inform the work, including the module reading list.

Additional instructions

Always keep a copy of your drafts and a file of working documents. There may be circumstances – for example, if there are questions relating to the academic integrity of your work – where you may be asked to submit the evidence of your work and meet with your tutor to answer questions about your submission.

(additional instructions, if applicable)

Professional Body requirements

(If applicable)

University regulations

University’s Academic Regulations

Academic Integrity Policy

Level and Mark Descriptors

Support

Student Support and Wellbeing

Study Guides

Skills for Learning – Introduction to Academic Study Skills Academic English Language Skills

You should also refer to your Course and Module Guides

Date by which feedback will be provided

4 working weeks after submission

Feedback format

Written through canvas

Resit details

The Resit requirement for this assignment is to provide a rework of the original submission, with additions and amendments highlighted, to indicate where you have applied the feedback received.

Clear and focused response to all

areas of the task using appropriate theory. Theory is confidently

applied and

utilised in

discussions. Up to date market

intelligence has been referred to and applied to

assignment.

Very good use of models, theories and concepts.

Some

application of

theory evident. Up to date

market

intelligence used in discussion.

Good use of

theory models and concepts.

Theory/concept s are mentioned but not applied in full to the

case study.

Basic use of

theory with

little evidence of application.

Insufficient

use of

appropriate or relevant

theory with very little

evidence of application

or references to

theory/conc epts/models.

Focused, detailed plan for the event provided. Covers

all stages of the event and justifies choices.

Independent and original response to the brief. Clear, realistic, practical and innovative

recommendations made. Some

evidence of

critical thinking in discussion.

Very good plan for the event,

answering all

parts of the brief and responding to all issues

presented by

the scenario.

Evidence of

independent

thought and

problem-solving skills. Very good practical

recommendatio ns made.

A good plan for the event but

may be missing some detail.

Discusses most of the areas

expected and

response to

most of the

issues presented by the scenario.

A satisfactory plan that

covers the

basic stages of the event.

Some vital

details are

missing but

work is

coherent

enough for the reader to

grasp a good understanding of the event. Lacks

justification

for choices.

Insufficient

plan for the event that

does not

cover all

stages

expected.

Lacks

justification and

coherence.

Suggestions are

inappropriat e or

unrealistic.

Excellent

academic skills. Exceptional

demonstration of wider reading.

Harvard

referencing is

correct with no

obvious errors.

Very good

academic skills. Clear

demonstration of wider

reading. Harvard referencing is

correct with no obvious errors.

Good academic skills. Some

demonstration of wider

reading. Harvard referencing is

present but

requires

improvement.

Sufficient

academic

skills. Harvard referencing is present but

requires

improvement. Mainly focuses on texts from the module.

Insufficient

academic

skills. Lack of Harvard

referencing. Little to no

use of

sources.