Introduction
There are two summative instruments of assessment for this 20-point post-graduate module:
1. Individual Essay: Week 7 (30%)
2. Consultancy Case Study Report: Week 12 (70%)
Details of this session’s Individual Essay and Consultancy Case Study are located on Aula.
The Strategic Manager Assignment 1 Individual Essay (1500 words) (30%)
The assignment must be submitted via the Turnitin option on Aula no later than 23:59 on Monday 23rd June 2025. Answer the following question in a 1500-word essay supported by a range of academic citations from textbooks, reports and
academic journal articles with examples from contemporary organisational practices.
What is strategy, who is involved and why should all organisations have a strategy?
Consider the writing of theorists such as Chandler (1963), Porter (1996) Mintzberg (2007) Drucker (1994) and others.
Structure the essays as follows:
Introduction (10%)
Demonstration of Knowledge (40%)
Development of the answer in response to the question with examples from contemporary organisational practices(25%)
Conclusion 15%
Presentation and References (10%)
The Strategic Manager Consultancy Case Study (2500 words) (70%)
Using an organisation approved by your Tutor, write a strategic analysis in the form of a management consultancy report using the following structural guideline:
Grading Elements Weightings
Position Statement and Introduction to Case Study Organisation (10%) Vision Mission and Objectives (5%)
Internal Analysis (5%)
External Analysis (5%)
Portfolio Analysis (5%)
Strategic Issues (5%)
Strategic Options Appraisal (5%)
Implementation Issues (5%)
Measuring and Monitoring Performance (Organisational Performance Management) (10%)
Corporate Social Responsibility and Sustainability (5%)
Strategic Leadership and Strategic Change (10%)
Strategic Recommendations (20%)
Presentation and Referencing (10%)
The Strategic Manager Consultancy Case Study must be submitted using the Turnitin option on aula by 23:59 on Monday 28th July 2025.
The submission dates are fixed and extensions will not be granted unless there are exceptional personal circumstances (not ‘pressure of work’) or medical reasons (supported by a medical certificate). Under such circumstances you should contact the module coordinator before the deadline for the submission in order to ascertain whether or not an extension is possible. Students who have not been granted an extension and who submit their assignments late will have a zero mark recorded on accordance with University regulations.
