Module Handbook
2023/24
Marketing Hospitality
|
School |
Events, Tourism and Hospitality Management |
|
Level |
7 |
|
Semester |
Semester 2 |
|
Credits |
20 |
|
CRN |
36978 |
|
Module Leader |
Jonathan Moss |
|
Email Address |
|
Communication Protocol: module staff will reply to student questions within a reasonable time, but this will normally be within office hours only. Students are advised to check this handbook and also to see if there are any online/noticeboard announcements or FAQ answers that deal with their enquiry before contacting staff. |
Introduction from the Module Leader
This module focuses on the experiential approach to marketing and how hospitality businesses can influence consumers in terms of what they sense, feel and think about hospitality brands. This includes an understanding of how consumers behave both rationally and irrationally and ways in which international hospitality organisations use this to create positive attitudes towards their brands. The experiences consumers share and the hospitality brands with which they form long-term memories can improve competitive advantage and brand loyalty.
This module is designed to enable students to explore and evaluate theories, use case study examples and build knowledge of how hospitality businesses communicate, engender experiences and add value for their consumers.
Module Leader: Jonathan Moss
Email: j.moss@leedsbeckett.ac.uk
Module Aims
To provide an appreciation of the theoretical basis on which experiential marketing practice can be used and applied to hospitality businesses before, during and post consumption.
Module Learning Outcomes
On successful completion of this module, students will be able to:
|
1 |
Critically evaluate and justify existing marketing theories and concepts and propose connections between marketing theories and the international hospitality industry. |
|
2 |
Present a well-informed argument of the importance of experiential marketing concepts and theories in the context of international hospitality businesses. |
|
3 |
Critically evaluate, justify and apply meaningful connections between experiential marketing theories and concepts to add value to international hospitality businesses. |
Module Learning Activities
Content will, as appropriate, be drawn from:
- An overview of marketing
- Consumer and consumption experience
- Experiential marketing
- Consumer behaviour: motivation, attitudes and influences
- Social media marketing
- IMC and marketing communications planning
- Branding theories and concepts
- Brand positioning and message development
- Tools of marketing communication
- Implementing and evaluating and marketing communications
The activities for learning involve a mixture of formal tutor input and student-centred workshops where students will work individually and in groups. This module encourages critical review of theoretical academic literature and consideration of its application using case studies and practical exercises. Part of each workshop will be allocated to student led discussion of hospitality business experiential marketing activities driven by students through their independent learning activities.
The assignments will allow the student to review simple brand experiences and suggest ways in which hospitality businesses and consumers can co-produce and co-create experiences which in turn form memories, deepen the relationship between the brand and the consumer and create a competitive advantage.
Communication
We will communicate with you through MyBeckett. Please monitor MyBeckett and your student e-mail address for announcements.
You must notify your Course Administrator if you are absent for more than one day (for example for an interview, emergency unforeseen circumstances, or for compassionate leave). If you are going to apply for mitigation you will need to provide written evidence of the reason for your absence (see Extenuating Circumstances and Mitigation for further information).
Weekly Schedule
|
Week Commencing Date |
Lecture |
Seminar |
Reading/Journal Review etc |
Directed study and additional resources |
|---|---|---|---|---|
|
Week 1 w/c 29/01/2024 |
Contemporary Hospitality – what the world is like now and in the future? Marketing Mix/Service Characteristics SDG Goals Why consumers like, love and comment about Hospitality |
Feedback and Feedforward Market Essentials – who are you? Segmentation theory and concepts Digital interruptions
|
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 2 w/c 05/02/2024 |
Geographic to Psychographics segmentation, targeting and positioning. External environment analysis |
Feedback and Feedforward Brand essentials Defining brands International Hospitality Brands Branding theories and concepts (constructs) Part 1 Branding theories and concepts (constructs) Part 2 International Hospitality Brands |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 3 w/c 12/02/2024 |
Brand Knowledge and Identity Brands and (my)Self |
Feedback and Feedforward What consumers want from International Hospitality Brands |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 4 w/c 19/02/2024 |
Loving the International Hospitality Brands, Brand Attitudes and Emotions Does the Brand Measure Up? |
Feedback and Feedforward Brands make me feel. |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 5 w/c 26/02/2024 |
Brand Strategies CBBE models Experiencing the Brand and remembering the Brand |
Assignment 1 Q&A |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 6 w/c 04/03/2024 |
Assignment Questions-and-Answers Poster Session week Poster Presentation with fully completed reference section must be uploaded to TurnitIn at: 9am Monday 4th March, 2024. Late penalties will be applied for those who do not submit at the correct date and time. |
How to upload your Poster Click this link for information on How To upload your assignment to Turnitin on MyBeckett How to view your assignment mark and feedback |
||
|
Week 7 w/c 11/03/2024 |
Introducing Experiential marketing theories and concepts 1 Psychology and Cognitive |
Feedback and Feedforward To consider experiences as joyful memories and ROI. |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
|
|
Week 8 w/c 18/03/2024 |
Recognising and put into practice the Pine, J. B and Gilmore, J.H. (1999) 4 Realms model, promoted in the advertisements and synthesis with segments/target market concepts |
Feedback/Feed Forward Using P &G model and Schmitt – present critical evaluations |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
|
|
Two-Week Easter Break |
||||
|
Week 9 w/c 08/04/2024 |
Exploring experiential marketing theories and concept |
Present findings from Directed Study from Pine and Gilmore Week 8 Lecture via PPT presentation using theoretical constructs (including references) within the presentation. |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 10 w/c 15/04/2024 |
Communication and experiences |
Feedback/Feed Forward Present the consumer experiences available from chosen business |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 11 w/c 22/04/2024 |
Social Media Marketing Benefits for consumers and business |
Feedback/Feed Forward Discuss models and synthesis with chosen business Research and critically analyse Hospitality/Tourism case studies, of social media trends from around the globe |
As directed by the module leader on a weekly basis See Reading List on MyBeckett |
As directed by the module leader on a weekly basis |
|
Week 12 w/c 29/04/2024 |
General task: Questions and Answers re assignment PULLING TOGETHER THE THEORETICAL BACKGROUND FROM PREVIOUS SESSIONS Discuss the assignment and marking scheme. SUBMISSION DEADLINE: Thursday 2nd of May, by Midday, 2024. |
Module assessment week How to Click this link for information on How To upload your assignment to Turnitin on MyBecketts How to check your Turnitin Similarity Report Click here for How to via mini movie How to view your assignment mark and feedback Click here for How To via mini movie |
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Contact Hours
|
Activity |
Number of Hours |
|
Minimum Total Contact Hours |
36 |
|
Guided Independent Study |
164 |
Key Resources to Support Learning
A Reading List is available on the left hand menu on the module in MyBeckett.
Disability Advice and Support
All disabled students requiring additional support or alternative arrangements must declare and provide evidence of their disability to the Disability Advice Team as early as possible: https://www.leedsbeckett.ac.uk/student-information/disability-advice/.
Assessment Summary
Assessment 1
|
Assessment Method: |
Oral Assessment |
Re-assessment Method: |
Oral Assessment |
|
Word Count: |
2000-word equivalent The Questions-and- Answers Poster Session lasts 10 minutes. |
Word Count: |
2000-word equivalent The Questions-and- Answers Poster Session lasts 10 minutes. |
|
Assessment Date and Time: |
9am, Monday 4th March. The Questions-and- Answers Poster Session lasts 10 minutes. See Time Schedule |
Re-assessment Date and Time: |
TBC |
|
Feedback Method: |
Online via Turnitin |
Feedback Method: |
Online via Turnitin |
|
Feedback Date: |
Within four working weeks of the submission deadline |
Feedback Date: |
Within four working weeks of the submission deadline |
|
Learning Outcomes Assessed: |
LO1 and LO2 |
||
Assessment 2
|
Assessment Method: |
Report |
Re-assessment Method: |
Report |
|
Word Count: |
4,000 words |
Word Count: |
4,000 words |
|
Assessment Date and Time: |
Thursday, 2nd May, by Midday. |
Re-assessment Date and Time: |
TBC |
|
Feedback Method: |
Online via Turnitin |
Feedback Method: |
Online via Turnitin |
|
Feedback Date: |
Within four working weeks of the submission deadline |
Feedback Date: |
Within four working weeks of the submission deadline |
|
Learning Outcomes Assessed: |
LO1, LO2 and LO3 |
||
You will receive feedback within four weeks of your assessment (University closures do not count as a working week). Your mark is provisional until it is ratified by the Module Board and External Examiner. Re-sit instructions for your assignments will be posted on My Beckett.
Assessment Details
Assessment 1 – Oral Assessment via a Questions and Answers Poster Session – 40% of Module Marks
You are required to complete an Interactive Questions and Answers Poster Session which is fully supported with academic references (Harvard format) equivalent to 2,000 words.
The Questions-and-Answers Poster Session title is:
A critical evaluation of the theories/concepts used to understand branding for XXXX (insert the name of the branded international hospitality business you have chosen and the 2 Branded Constructs you have chosen).
The aim of assessment 1:
Your answers must be dynamic, underpinned by literature and be reflective of and connected to a hospitality business of your choice. You will provide a range of critical evaluations and reflections. Your engagement with information from scholarly and expert sources is paramount because you will need to demonstrate your understanding and critical evaluation of branding theories and concepts and why it is imperative that international hospitality brands could, should or must pay attention to their brand equity.
The Oral Assessment is done via a Questions-and-Answers Poster Session is worth 40% of the total mark for this module. The Oral Assessment via a Questions-and-Answers Poster Session will be recorded for the External Examiner and sharing as exemplar.
Time – The Questions and Answers Poster Session will last no longer than 10 minutes.
The Poster will consist of 2 slides.
Slide 1 contains the content of your Poster (the name of your chosen hospitality business and the two chosen branding constructs you have chosen).
Slide 2 will contain the Reference List. A minimum of 10 references will be required.
You must not exceed the stated time; therefore, it is important to be clear and concise; and to have practiced answers.
The Questions and Answer Poster Session will not go beyond the time you have been given. If your answers are significantly below the suggested time, is it unlikely you will gain a good mark.
Assessment 2 – Report – 60% of Module Marks
4,000-word Report: The word count – EXCLUDES Executive Summary, Appendices
and the reference section shown at the end of your Report.
Assessment 2 is to write a formal report for the Marketing Manager of your chosen business.
Include the word count on the cover sheet of your Report
-
-
- Word Count – Excluding References at the end of your Report
- Word Count – Including References at the end of your Report
-
Word Counts
You must not exceed the stated word count. Any text included over and above the stated maximum word count will not be marked. You may write anything up to the stated maximum word count. If your word count falls significantly below it, you should review your work to check that you have responded to all areas of the marking criteria.
Words and numbers in tables and charts will be included within the word count. Please ensure you include and verify the word count on the cover /header page.
Overall, you have been challenged to improve a specific target market’s experience before, during and after consumption. This will be done using experiential marketing theory and concepts, identifying the different experiences provided by the chosen business for the specific target market and recommending a social media campaign to raise awareness and encourage engagement.
THIS IS AN INDIVIDUAL PIECE OF WORK
ENSURE you include:
- Cover Sheet including word count including and excluding appendices
- Assignment Title and Student Number
- AND the Marking Sheet (see Submission Cover Sheet via My Beckett)
- Full Business Report Format
- Executive summary – single line spacing in size 12 font
- Contents page that uses Word © tools to support development, showing
- Sections and Subsections
- Figures
- Tables
- Appendices – NOTE – Appendices must be referred to within the body of the report and are not an appendage of ad hoc materials.
- Page numbers
- Sections and subsections, numbered with appropriate headings
- Conclusions/Recommendations
- Bibliography
- Appendices – as necessary – numbered
- Cover page
- Calibri or Aerial, size 12, font
- 1.5 line spacing
- Headings, size 13 bold
- Sub Headings, size 13 not bold
- Use Word © heading styles to ensure a consistent table of contents
- Use Endnote © or other formal referencing tool to ensure consistent and accurate Harvard Referencing
See Report Writing information via Skills for Learning: http://skillsforlearning.leedsbeckett.ac.uk/local/academic_communication/report_writing/index.shtml
Overview of key areas of assessment – carefully Note the Marking Scheme is a guide for you to know the sections which carry a high or low mark. This will guide you on the amount of time, effort, referencing sources etc. relevant to each section.
Executive Summary – Note: The Executive Summary provides:
- context in which the report was written
- aim(s) of the report
- main findings regarding the business chosen, experiential marketing theory used, experiences recommended and social media campaign
- principal recommendations/conclusion
A perfect Executive Summary should, therefore, include all elements, justifications, and key findings/recommendations. An “executive” should be able to read the Executive Summary and know the key parts, aim(s) of the report, findings and recommendations/conclusions… so they can speak confidently and convincingly with people that have devised or read the full report.
The executive summary will show your skills of effective summarising and of writing clearly and concisely. These skills are highly valued at university and when you enter the workplace.
Introduction
Introduce the business, state the aim(s) of the report and outline the main sections contained within the report.
Section 1 – Critical Evaluation and Synthesis of Experiential Marketing
This section requires a critical evaluation and reflection, demonstrating what experiences/experiential marketing theory is: definitions, advantages, and disadvantages; drawn from experience/experiential marketing theory and why it is imperative that international hospitality brands provide experiences for consumers.
This section also requires you to apply experiential marketing theory to an international hospitality business and make recommendations of an experience that the international hospitality business should add to their product portfolio to improve the overall brand experience.
Section 2 – Communications plan
This section is a justified and prioritised communication plan based upon objectives, solutions, and suggestions of effective ways to enable consumers to experience the tourism/hospitality business brand pre, during and post consumption. Include a Communication Plan
Conclusion
The conclusion should highlight the findings of the report. Choose the main theories raised in the report and summaries of the recommended experience and communication plan.
Student Instructions for Submission of Coursework
This module requires you to submit your work online.
You MUST submit your work through MyBeckett using the link set up by the tutor. Receipt of your work will be recorded.
Your “Turnitin assignments” in MyBeckett can be set up so that you can check your assignment yourself as you submit it. This checking is done by creating a “Similarity Report”. If this report shows that there are some problems with your work, such as un-cited quotations, you should be able to make corrections and re-submit the work again before the due date. More information about Turnitin is available online here: https://libguides.leedsbeckett.ac.uk/it_support/mybeckett/turnitin
Please note: Tutors will follow up any suspected breach of academic integrity found after the submission date as per University policy. Late penalties will apply as per University Regulations.
Instructions to Students
Please read carefully the assessment and grade/marking descriptors overleaf:
|
Course Title(s): |
MSc, PG Dip, PG Cert International Hospitality Management |
|
Module Title: |
Marketing the Hospitality Experience |
|
Assessment Title: |
Oral Assessment |
|
Level: |
7 |
|
Weighting: |
40% |
|
Criteria and Weighting |
Excellent (70% +) |
Good (60-69%) |
Satisfactory (50-59%) |
Fail (49-0%) |
Unsatisfactory (39%-0%) |
|
Understanding of branding and the 2 chosen branding constructs. 40% |
An excellent understanding of a variety of constructs of branding. |
A good understanding of a variety of constructs of branding. |
Satisfactory understanding of the constructs of branding. |
Overall, unsatisfactory understanding of the constructs of branding. |
Poor understanding of constructs of branding demonstrated. |
|
Critical evaluation through scholarly /expert sources used with the Question-and-Answer Poster Session. 50% |
Excellent concise and critical evaluations of the constructs drawing from a wide range of academic sources and an excellent evaluation of the importance for the international hospitality industry shown in the Questions-and- Answers Poster Session. |
A good critical evaluation of constructs drawing from a wide range of academic sources and good evaluation of the importance for the international hospitality industry shown in Questions-and- Answers Poster Session. |
Satisfactory evaluation of constructs drawing from a variety of academic sources and satisfactory evaluation and understanding shown of the importance for the international hospitality industry. More criticality in approach needed and links to scholarly sources needed in the Questions-and- Answers Poster Session. |
In most parts an unsatisfactory evaluation. The evaluation lacks critical evaluation of constructs, only providing an unsatisfactory evaluation regarding the importance to the international hospitality industry. Limited range of literature consulted or drawn upon in the Questions-and- Answers Poster Session. |
Poor attempt at critical evaluation of constructs; limited evaluation demonstrated regarding the importance to the international hospitality industry. Very limited range of appropriate literature included Questions-and- Answers Poster Session. |
|
Presentation style: Dynamic, clarity, interest, innovation, and clear links to literature. NOTE: Reading a script is not acceptable 10% |
Excellent presentation style which is dynamic and enthusiastic. The presentation is excellent clear, interesting, and innovative in its approach using an appropriate multimedia option. |
Very good presentation style which has some dynamic and generally enthusiastic elements are shown. The presentation is very clear, interesting, and innovative in its approach using an appropriate multimedia option. |
A good presentation. The presentation is clear and interesting but may not be innovative in its approach to using an appropriate multimedia option. More enthusiasm /dynamic style needed. |
Satisfactory professional presentation style The presentation is clear and interesting but limited in supporting materials. Generally, lacks enthusiasm towards the subject matter. |
A presentation is given that has clear flow, but dynamics are only sufficient to get from the beginning to the end. The presentation may be clear but lacked enthusiasm towards the subject matter and very limited in supporting materials. |
|
Course Title(s): |
MSc, PG Dip, PG Cert International Hospitality Management |
|
Module Title: |
Marketing the Hospitality Experience |
|
Assessment Title: |
Business Plan |
|
Level: |
7 |
|
Weighting: |
60% |
|
Criteria and Weighting |
Excellent (70% +) |
Very Good (60-69%) |
Good (50-59%) |
Satisfactory (40-49%) |
Unsatisfactory (0-39%) |
|
Introduction and conclusion An introduction including the aim of the piece of work, an overview of the analysis undertaken with justification of experiential marketing. Outline aims, objectives, and target audience for the international business of your choice. The conclusion should highlight the findings of the report. Choose the main themes raised in the introduction and summarise what has been established. 10% |
An excellent fluid and competent introduction to the report including well developed aims and objectives; an excellent overview of the analysis and recommendations shown within the report including reference to the communication plans aims, objectives and target audience. The conclusion provides an excellent discussion of the major issues, points from theory and applied to the organisation. |
A very good introduction to the report including appropriate aims and objectives; and very good overview of the analysis and recommendations within the report including reference to the communication plans aims, objectives and target audience. The conclusion provides a very good discussion of the major issues, points from theory and applied to the organisation. |
A good introduction to the report that includes clear aims and objectives; an overview of the analysis and some recommendations within the report including reference to the communication plans aims, objectives and target audience. The conclusion provides a generally clear discussion of the major issues, points from theory and applied to the organisation. |
The aims and objectives of the report may not be completely relevant. The overview of the analysis already undertaken is not concise. Limited information regarding recommendations and communication plans aims, objectives and target audience. The conclusion provides a limited discussion of the major issues, points from theory and applied to the organisation. |
The aims and objectives of the report are unsatisfactory but The overview of analysis is very limited/weak to provide a later discussion leading to recommendations and communication plans, aims, objectives and target audience.
The conclusion provides a weak discussion of the major issues, points from theory and applied to the organisation. |
|
Experiential marketing concepts: This section requires a critical evaluation, demonstrating what experiences/experiential marketing is together with the benefits for consumers and international hospitality businesses as well as the advantages and disadvantages. Appropriate addition to an international hospitality business’s product portfolio chosen suggested and underpinned by experience/experiential. Links required to the overall international hospitality brand experience. 70% |
Excellent evaluation of experience/ experiential marketing theory. Excellent theoretical/conceptual choice justification, synthesis. Excellent additions to the product portfolio underpinned by theory demonstrated. |
Very good evaluation of experience/ experiential marketing theory. Very good justification, synthesis and links demonstrated.
Very additions to the product portfolio underpinned by theory demonstrated. |
Good evaluation of experience/experiential marketing theory. Good experiential choice justification, synthesis and links demonstrated. Good additions to the product portfolio underpinned by theory demonstrated. |
Limited evaluation or engagement in experience/experiential marketing theory. Satisfactory experiential choice justification, synthesis and links demonstrated. There is limited reasoning for the additions to the product portfolio and only a satisfactory underpinning of theory demonstrated. |
Unsatisfactory evaluation of experience/experiential marketing concepts. Unsatisfactory justification, synthesis and links demonstrated. Unsatisfactory additions to the product portfolio. Unsatisfactory underpinning of theory demonstrated. |
|
Communications plan A complete, justified and prioritised Communication Plan based upon aims, objectives, solutions and suggestions as to the most effective method of communicating using social media for the chosen target segment. Include before, during and post consumption suggestions The plan should be included within the report (in a table). The Communication Must NOT be an appendix and it must be commented upon in the text. 10% |
Excellent developed, and appropriate plans providing suitable, competent aims and objectives. Clear link with the target segment and Experiential Marketing |
Very good plans providing very good aims and objectives, clear link with the target segment and experiential marketing intentions |
Good plans providing suitable aims and objectives. Clear link with the target segment and experiential marketing intentions |
Limited plans with vague aims and objectives. Some linkage with the target segment and experiential marketing intentions |
Poor with limited aims and objectives. Does not connect to the target segment, difficulties in linking with experiential marketing intentions |
|
Presentation 10% Cohesion, body of the report and structure Report Writing for guidance on structure, flow, Introductions and Conclusions |
Excellent. A professional business report standard. The assignment is written up in business report format, writing style and discussion is excellent. |
A very good business report standard. The assignment is written up in business report format, with appropriate use of headings, bullet points, tables, etc. The grammar is correct and the writing style is very good. |
A good business report standard. There is a good attempt at presenting in a business report format, with some good attempts to use appropriate use of headings, bullet points, tables, etc. The script reads well and the writing style is good. |
Satisfactory business report standard. There is a satisfactory attempt at presenting in a business report format. The writing style is acceptable.
|
There is a limited attempt at presenting in a business report format. The writing style is weak.
|
Word Counts
You must not exceed the stated word count. Any text included over and above the stated maximum word count will not be marked. You may write anything up to the stated maximum word count. If your word count falls significantly below it, you should review your work to check that you have responded to all areas of the marking criteria.
Referencing
Referencing is an important part of academic work and we expect you to reference your work correctly. If your work is not referenced correctly, you will have marks deducted for this. The penalty for this is up to 10 marks for every piece of work. If you have more than 6 marks deducted for poor referencing your work will be reviewed for a suspected breach of academic integrity (see Understanding Your Assessment Responsibilities and Section 10 of the Academic Regulations).
Feedback on Your Assessments
Feedback forms a large part of your learning experience and is vital to your personal and professional development.
Whatever your academic level, building on your feedback is vital. Noting and acting on feedback is key to independent learning, continued progress and long-term success.
https://libguides.leedsbeckett.ac.uk/skills-for-learning/building-on-feedback
Your tutor will provide written feedback for your written work via email. Your work will be assessed against the published assessment criteria and the assessment brief. Your feedback will highlight areas where you have strengths and there will also be feedback and advice on areas that need improvement. Please read and reflect on the comments as they will help you learn what you are good at and areas that need developing. Feedback for this assignment helps you identify your strengths and weaknesses in this assessment which can then be developed for other assessments.
Understanding Your Assessment Responsibilities
Extenuating Circumstances and Mitigation
If you are experiencing problems which are adversely affecting your ability to study (called ‘extenuating circumstances’), then you can apply for mitigation. You can find full details of how to apply for mitigation at: https://www.leedsbeckett.ac.uk/student-information/exams-assessments-and-awards/mitigation-and-extenuating-circumstances/.
The University operates a fit to sit/fit to submit approach to extenuating circumstances which means students who take their assessment are declaring themselves fit to do so. More information is available at the above link and here: https://www.leedsbeckett.ac.uk/student-information/exams-assessments-and-awards/examinations/
Late Submission
Without any form of extenuating circumstances, standard penalties apply for late submission of assessed work. Full details of the penalties for late submission of course work are available at https://www.leedsbeckett.ac.uk/our-university/public-information/academic-regulations/.
Academic Integrity
Academic integrity is a fundamental principle within the University and is strongly linked to good academic practice. All assessments must be submitted with due attention to issues of academic integrity, expression, and good academic practice, including clarity in grammar, semantics and syntax.
Any suspected breach of academic integrity will be investigated by the University and could have serious consequences on your studies. Breaches of academic integrity include (but are not limited to) plagiarism, self-plagiarism, collusion and contract cheating. Definitions and the potential consequences of an admitted or found breach of academic integrity are detailed in the Academic Regulations at: https://www.leedsbeckett.ac.uk/our-university/public-information/academic-regulations/.
There are a range of resources available to help you understand what is and what is not permitted and how to use other people’s ideas in your assessed work. These include the LBU Academic Integrity tutorial, which is available on Academic Integrity Tutorial for 2023/24 and the Skills for Learning website which you can access here https://libguides.leedsbeckett.ac.uk/skills-for-learning/. An Academic Integrity Factsheet for Students is available to view at: https://www.leedsbeckett.ac.uk/student-information/academic-skills-and-advice/academic-integrity/.
Your Feedback on the Module
A mid-module review will be timetabled into your module. This is an opportunity to resolve modular issues promptly early on in the module. In addition, you will have the opportunity to provide feedback formally at the end of your module-. These comments will be reviewed by your course team and some may be considered via the course monitoring and enhancement process, in which your Course Representative is involved.
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